Challenge
Tasked with developing their first chatr account management app for the 'pay-as-you-go' brand. The objective was to let users self-manage their account in an intuitive app, with the expectation of reducing call drivers to high-cost call centres.
Role & Contribution
UI Lead, UX co-lead
• Created original iconography and provided all screen designs
• Competitive research
• 3-month turnaround of app UI
• Competitive research
• 3-month turnaround of app UI
Results
Five months post-launch showed a significant 60% reduction to call centres. The well designed dashboard efficiently addressed five of the ten top call drivers. App downloads also surpassed their targets.
Left to right: ‘Top-up’ amount selection; ‘Top-up’ summary; Confirmation screen;
Left to right: Account screens.
