“I craft clarity for complex digital products—bridging strategy, systems, and execution”
Currently
I’m a Lead-level Product Designer with a background spanning digital product design, UX/UI systems, and brand-led creative. My work sits where product strategy, thoughtful design, and real-world constraints meet—helping teams turn complexity into intuitive, scalable experiences.
Presently, I design and lead mobile and web products from early discovery through execution, partnering closely with Product, Engineering, and stakeholders to shape direction, align teams, and ship work that holds up in production—not just in presentations.
Previously
Before focusing on product design, I spent years in top Toronto agencies delivering brand, campaign, and experiential work across identity, packaging, iconography, and large-scale creative systems. That foundation sharpened my eye for craft, strengthened my systems thinking, and deeply informs how I approach product design today.
I’ve worked across finance, telecom, healthcare, retail, CPG, and entertainment, supporting both enterprise organizations and fast-moving teams. Whether I’m defining experience strategy, mentoring designers, or rolling up my sleeves to design flows and interfaces myself, my goal is consistent: make products clearer, smarter, and more human.
Client Experience
Rogers
DynaCare
YES Network
ParticipACTION Canada
Trailer Park Boys
Visa
BMO
Countrywide Homes
Janssen-Ortho
GSK
Sobey's
Oxford Properties
First Choice Haircutters
Ford
DynaCare
YES Network
ParticipACTION Canada
Trailer Park Boys
Visa
BMO
Countrywide Homes
Janssen-Ortho
GSK
Sobey's
Oxford Properties
First Choice Haircutters
Ford
Background
Previously, I held senior creative roles at agencies including Wunderman, OgilvyOne, Y&R, DentsuBos, and design studios such as Traffik Group, TrojanOne, and Elixir Marketing, delivering work across digital, brand, and experiential platforms.
Interests
Massive Attack / Futura / Mid-Century Design / Sam Cooke / ED-209 / Zaha Hadid / Whiplash / Clarendon / Tennis / Ray Donovan / The Police / Charles & Ray Eames / Hitchcock / Karmann Ghia / Gus Fring / Jackie Wilson / Shawshank Redemption / David Carson / Industrial Design / Converse / The National / Dick Van Dyke
/ Double-storey ‘a’ / Peter Sellers / Nikola Tesla / Phil Tippett
/ Double-storey ‘a’ / Peter Sellers / Nikola Tesla / Phil Tippett