Ossy’s Café Bakery
Developed pro-bono.
A budget-friendly solution centred on single-colour approach – a classic black and white theme was decided on from the identity through to off-the-shelf white cups and black lids. On bags, cups and boxes and other items, large and small-sized stickers were manually applied as another cost-saving measure.
Other miscellaneous items such as in-store labels, flyers, handouts and coffee cards could be printed on a home printer as required.
Primary Care
Identity for an annual physicians conference. Applications include your standard items – signage, badges, pens and notebooks and other swag.
The Welcome Group
A startup career consultancy specializing in the corporate sector for clients starting or furthering their climb up the corporate ladder.
The bleeding off of the ladder on all elements represents that limitless, upward trajectory of client success.
BMO SelectTrust
Lead art direction and co-writer of print, online materials and in-branch video animation spots.
OWSA • Ontario Wheelchair Sports Association
A forward-leaning wheelchair athlete and dynamic ‘swoosh’ shadow directly reflects the association’s sports focus. An integrated red arrow/body element emphasizes the upward mobility and drive inherent in these athletes.
North Harbor Community Church
One of my favourite designs to date for a US-based church. The challenge was the client not wanting any traditional church symbolism, but instead focus on their philosophy of being “in spirit with nature”.
The logo represents the nearby harbor location, and subtly introduces the Christian-inspired "cross dock".
Horse & Hands
This client uses their stable of horses as a conduit to facilitate connection to their client's mind, body and spirit.
This led me to leveraging the shared philosophy of the Yin and Yang symbol The client loved the symbolism and elegant execution.
ORS Dental Supply
Simple, contemporary play with negative space.
