Ossy’s Café Bakery
For this startup bakery with a next to no budget, a classic black and white theme and execution was chosen for everything – from the identity through to off-the-shelf white cups with black lids. On generic paper bags and boxes, stickers or ink stamps were manually applied a cost-saving measure versus costly printing items.
Items such as in-store labels, and coffee cards would be printed on a home printer as needed.
Primary Care Symposium
Identity for an annual physicians conference. Applications included various signage, lanyards, badges, pens and notebooks and other swag.
The Welcome Group
A startup career consultancy specializing in the corporate sector for clients starting or furthering their climb up the corporate ladder.
The bleeding off of the ladder on all elements represents that limitless, upward trajectory of client success.
OWSA - Ontario Wheelchair Sports Association
This dynamic, forward-leaning, tilting wheelchair athlete relays the association’s sports focus. The red ‘arrow‘ element doubles as a body further emphasizing the forward drive and mobility inherent in these athletes.
North Harbor Community Church
Identity for a US-based church. The main challenge posed by the client was not using ‘traditional’ church symbolism and instead look for inspiration in their philosophy of being “in spirit with nature”. The final design combined the location’s nearby location’s dock and perspective to subtle effect.
Typographically, I started with a clean font then added a subtle stencil effect – like lettering found on a life preserver – further tying in the overall harbor theme. The final result being a subtle, elevated look and feel.
Horse & Hands
This client uses their stable of horses as a conduit to facilitate connection to their client’s mind, body and spirit.
This led to leveraging the very recognized philosophy of the Yin and Yang symbol. The client loved the connection and elegant result.
ORS Dental Supply
Simple, clean execution using dental tool in the negative space.
