BMO
– SelectTrust Mutual Funds • Campaign
– SelectTrust Mutual Funds • Campaign
Role
Art Direction and co-copywriting.
Art Direction and co-copywriting.
Challenge
Eschew pedestrian advisor with client photography and copy.
Eschew pedestrian advisor with client photography and copy.
Solution
Bold, text-driven direction using 'unbank-like' language for wider-reaching, thought-provoking engagement. Originally written to be understood as a spice level, internal testing revealed the copy transitioned effortlessly to other food scenarios — including coffee!
Bold, text-driven direction using 'unbank-like' language for wider-reaching, thought-provoking engagement. Originally written to be understood as a spice level, internal testing revealed the copy transitioned effortlessly to other food scenarios — including coffee!
Rollout included website, vertical banners, ATM displays and countertop placards. Also directed single and three-screen in-branch video spots.
Rodeo Fine Homes
– Heritage Collection • Sales Centre Design
– Heritage Collection • Sales Centre Design
Role
Art Direction and Interior Design.
Art Direction and Interior Design.
Challenge
Limited budget and space for sales materials.
Limited budget and space for sales materials.
Solution
The development's location and culture drove the overall look and feel of all materials for this project and an original vintage home was a fitting canvas for the Sales Centre. The black plan framing and lettering was machined out of thin cast iron-like material lending to the authentic vintage feel. A new piece I created specifically for the Sales Centre was the 'Our Foundation' feature wall graphic which described the company origin story.
The development's location and culture drove the overall look and feel of all materials for this project and an original vintage home was a fitting canvas for the Sales Centre. The black plan framing and lettering was machined out of thin cast iron-like material lending to the authentic vintage feel. A new piece I created specifically for the Sales Centre was the 'Our Foundation' feature wall graphic which described the company origin story.
First Choice Hair
– Contest Promotion • Online & In-store
– Contest Promotion • Online & In-store
Role
Art Direction
Challenge
2-day turnaround from concept to final artwork.
Art Direction
Challenge
2-day turnaround from concept to final artwork.
Solution
The ubiquitous sports foam finger was the perfect solution associating immediately with sports. With the prize being winning two tickets, I quickly turned the single-finger pointing into a two-finger version – simple and perfect. Succinct copy allowed for large impactful typography visible from a distance.
Promotion consisted of in-store poster and online banners.
Gentec International
– B2B/B2C sell sheets, promotions, banners
– B2B/B2C sell sheets, promotions, banners
Role
Art direction and minor copywriting/editing of various sell sheets, promotions, tradeshow displays.
Art direction and minor copywriting/editing of various sell sheets, promotions, tradeshow displays.
Canadian Accredited Independent Schools (CAIS)
– Information Brochure PDF • Online
– Information Brochure PDF • Online
Role
Art Direction
Art Direction
Objective(s)
Design and development of a PDF utilizing existing
CAIS Boarding brand personality. Primary and secondary target audience are prospective domestic students and their parents respectively. Design to visually engage audience and essential information to prospective students about the benefits of boarding education in Canada at a CAIS school.
Solution
Using existing brand guide alongside high-quality photography, the final design visually engages the student with it's casual yet professional style. Engagement was enhanced using current student testimonials and real-life stories. Resource links and CTAs were highlighted and peppered throughout the PDF.
Using existing brand guide alongside high-quality photography, the final design visually engages the student with it's casual yet professional style. Engagement was enhanced using current student testimonials and real-life stories. Resource links and CTAs were highlighted and peppered throughout the PDF.
